Learning Outcomes

  • Explore ins & outs of Digital marketing;
  • Explore Content marketing Platform
  • Design, Measure, Analyze, Improve & Control Facebook Content Marketing;
  • Design, Measure, Analyze, Improve & Control Facebook Paid Campaign;
  • Understand marketing strategy of Google Plus,LinkedIn, Youtube, Twitter & Instagram
  • Google Webmaster Tools and Google Analytics
  • Explore Lead Generation and Lead Nurturing techniques
  • Analyze digital marketing KPI measurement Tools

Introduction to Digital Marketing and Digital marketing tools

  • ABC of Digital Marketing and Deference between traditional marketing and digital marketing. 
  • Tools of Digital marketing e.g. content marketing, SMM, SEO, Affiliate, email marketing, and video marketing.
  • Career opportunities of Digital Marketing
  • Introduction to Content Marketing, Social Media Marketing, Search Engine Optimization, Affiliate Marketing, Email Marketing and
  • Video Marketing

Module 1 : Advance SEO and Content Marketing

Session 1 : Introduction to SEO

  • Basic Description of SEO
  • Googlebot (Google Crawler)
  • Google Algorithm
  • Search Engine Basics
  • Major Search Engines
  • Web Ranking & Page Rank
  • Back links and its important
  • Browsers & Imp Addon, Plugin
  • Important SEO Tools
  • Domain and Page Authority

Session 2 : SEO On Page

  • Keywords Research & Analysis
  • LSI Technique
  • Initial Site Analysis
  • Competition Analysis
  • Keywords Density &Stuffing
  • Page Mapping
  • Title & Meta Tag Optimization
  • Site Structure Analysis
  • URL renaming/re-writing
  • H1, H2, H3 Tags
  • Anchor Text
  • Creating of Fevicon
  • Content Optimization
  • HTML Validation
  • No follow and do follow Links
  • Internal/External Links
  • Image Optimization
  • Outbound/Inbound Links
  • XML & Html Sitemap
  • Custom Sitemap
  • Keywords Ranking?
  • 404 Error Removal &Redirects
  • Header &Footer Optimization
  • Alexa report

Session 3: On-page optimization in WordPress site

  •  Use Link structure optimization technique from WordPress site Link Structure
  • Introduce with Wordpress SEO Plug in : WordPress SEO by Yoast
  • Install WordPress SEO by Yoast plug in
  • Explore different features of WordPress SEO by Yoast Tool
  • Implement on page optimization metrics in wordpress website
  • Create sitemap in a wordpress delegated website
  • Use robot.txt

Session 4: SEO Off Page –

  • Search Engines Submission
  • Directory Submission
  • Social Bookmarking
  • Blog Commenting
  • Blog Posting
  • Article Submission
  • Video Submission
  • Forum Posting
  • Free Classified Submission
  • Google Map Creation
  • Address Verification
  • Quara/Yahoo- Question &answering
  • Backlink  is dead?

Session 5: Explore Content marketing Platform

  • Importance of content marketing?
  • Introduction to different types of content: Article Image content, Video Content, Slide Content, Audio Content
  • Exploring content marketing platforms: Blogging (personal blog, company blog, guest blog, free blog, Facebook, linkedin, google plus, medium, Pinterest, You tube,  Slideshare.net,Soundcloud.net

Session 6: Research Target Audience and Content Topic

  • Audience Research Tools: FB audience Insight
  • Explore Related active social media groups/pages
  • Discussion @ Forum
  • Content Topic Research Tools: keywords planner,
  • Study Competitor’s content from blog or other media
  • Social media conversation
  • Discussion @ Forum

Session 7: Writing article and Optimization of Article for Search Engine

  • Rewrite article from another article?
  • Collect information from other articles.
  • Write article from image content, video content and from Slide content
  • Concept of pillar article
  • Understanding search engine Algorithm : Title optimization, Image optimization, keyword density checking, relevancy, Internal Linking, External Linking, open paragraph, Bounce Rate
  • Convert to engaging content and Valuable content

Session 8: Development of Image and Video content

  • Exploring features of image & video content making tools e.g. Canva, Skitch, Piktochart, Magix photo designer
  • Video content creation tools : camtasia & video maker fx
  • Video content editing & publishing

Module 2: Development of Custom Blog

  • Introduction to Wordpress
  • Steps of blog development;
  • Domain selection  & Domain  Research
  • hosting configuration
  • Blog site develop by hosting application through cpanel
  • cpanel
  • introduction to Word press theme
  • Free theme setup
  • Free theme customize

Module 3: Facebook Marketing

Session1: Introduce with Facebook marketing

  • Importance of Facebook Page & Group Creation
  • Setting up of Facebook page & group
  • Facebook page role, auto messaging & Facebook page reviews
  • Difference between Facebook profile, Facebook page and Facebook group
  • Event creation steps on Facebook
  • Concept of Scheduling Post, Backdate Post, Event, Milestone, offer.
  • Facebook Notes

Session 2: Explore Facebook Algorithm (EDGE Rank) , Content strategy & content calendar

  • EDGE Rank
  • Post value
  • Post rank
  • Post score
  • Content strategy develop
  • Content calendar plan
  • Content calendar template

Session 3: Explore Lead Generation and Lead Nurturing techniques

  • Explore the benefits of sales funnel
  • Difference between page like and lead
  • Lead Generate at organic way By blogging, From others social media, From competitor’s page, From related fb group, From friendlist of  influencer, By Email signature
  • Lead Nurturing Technique
  • Convert to sell
  • Case study of sales funnel

Session 4: Analyze Audience through Audience Insight

  • Ins & Outs of Page insight?
  • Create an audience set page insight report
  •  Set target audience in a non paid way inside Facebook page

Session 5: Create Facebook Business page and Paid Campaign (Basic)

  • Create Facebook business account & Ad account
  • Adding Payment method in Facebook business account
  • Set up Saved Audience, Custom Audience & Look A Like Audience
  • Find out Your marketing objective & align  Marketing objective
  • Explore Facebook Campaign Structure : Campaign > Ad Set > Ad
  • Utilize the power of Facebook power editor

Session 6: Paid campaign  and Remarketing technique

  • Explore Facebook magic feature Facebook Pixel ?
  • Install Facebook pixel
  • Define Facebook conversion pixel & install Facebook Conversion pixel
  • Define Remarketing & Retargeting
  • Facebook Marketing Jargon: Impression, Engagement; , Reach, Frequency, CTR, CPM, CPC, ROI, Ad Relevancy.

Session 7: Measure, Analyze, Improve & control Facebook campaign

  • Use of Google Analytics URL builder to measure Facebook Traffic exactly
  • Set up custom audience leveraging the power of Facebook pixel.
  • Ad Relevance Optimization Technique, Placement Optimization, Adset Optimization, Age Group Based optimization

Module 4: Google Webmaster Tools  and Google Analytics

Session 1: Google Webmaster Tools

  • Introduce with Google Webmaster Tool
  • Setting up Google Web master Tools Account and adding with website.
  • Explore magical features of Google Webmaster Tool
  • Add Site Map in Webmaster Tool
  • Find out the Connection between Google Webmaster tool with on Page SEO Optimization

Session 2: Google Analytics

  • Install Google analytics
  • Add new website in Google Analytics
  • Study Audience features of Google Analytics
  • Analyze Acquisition feature of Google analytics
  • Study audience behavior from behavior feature of GA
  • Explore Real Time feature of GA

Module 5: Marketing at Twitter & Pinterest

Session 1:Twitter Marketing:  

  • Optimize Twitter Profile
  • Use of Hashtag
  • Explore Advanced search option in Twitter
  • Twitter Tweet feature for branding/awareness creation

Session 2:Pinterest Marketing:

  • Create board in Pinterest
  • Increase followers through organic strategy
  • Generate Sales through Pinterest

Discuss  about Instagram and G+…….

Module 6: Marketing at Linkedin and quora

  • Create profile at LinkedIn
  • Optimize Profile in LinkedIn for better result.
  • Explore different features of linked in
  • Create profile at Quora
  • Study activities at quora and engage for better result
  • Find out potential client from quora

Module 7: Marketing through Youtube

  • Create a new channel
  • Channel settings
  • Channel Optimize
  • Vanity URL
  • On page optimization(Title Tag optimization, description optimization using keywords, thumbnail optimize)

Module 8: E-mail Marketing

  • Introduction to Email Marketing
  • Email as Conversation
  •  Creating the HTML Email
  • Types of Email Marketing
  • Landing Pages Optimization
  • How to Create Mailing List
  • How to Observe Spam words
  • Top Email marketing software and online tools
  • How to land in inbox instead of spam folder

Module 9: Project based work in MarketPlaces

  • Perfect market place for you
  • Profile creating
  • Gig/hourly creating
  • How to get job?
  • Discuss about 4/5  very easy gig (pdf, signature etc)
  • Buyer communication skill
  • Common error of getting any job.
  • Web research and market research
  • Payment method
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