Learning Outcomes
- Explore ins & outs of Digital marketing;
- Explore Content marketing Platform
- Design, Measure, Analyze, Improve & Control Facebook Content Marketing;
- Design, Measure, Analyze, Improve & Control Facebook Paid Campaign;
- Understand marketing strategy of Google Plus,LinkedIn, Youtube, Twitter & Instagram
- Google Webmaster Tools and Google Analytics
- Explore Lead Generation and Lead Nurturing techniques
- Analyze digital marketing KPI measurement Tools
Introduction to Digital Marketing and Digital marketing tools
- ABC of Digital Marketing and Deference between traditional marketing and digital marketing.
- Tools of Digital marketing e.g. content marketing, SMM, SEO, Affiliate, email marketing, and video marketing.
- Career opportunities of Digital Marketing
- Introduction to Content Marketing, Social Media Marketing, Search Engine Optimization, Affiliate Marketing, Email Marketing and
- Video Marketing
Module 1 : Advance SEO and Content Marketing
Session 1 : Introduction to SEO
- Basic Description of SEO
- Googlebot (Google Crawler)
- Google Algorithm
- Search Engine Basics
- Major Search Engines
- Web Ranking & Page Rank
- Back links and its important
- Browsers & Imp Addon, Plugin
- Important SEO Tools
- Domain and Page Authority
Session 2 : SEO On Page
- Keywords Research & Analysis
- LSI Technique
- Initial Site Analysis
- Competition Analysis
- Keywords Density &Stuffing
- Page Mapping
- Title & Meta Tag Optimization
- Site Structure Analysis
- URL renaming/re-writing
- H1, H2, H3 Tags
- Anchor Text
- Creating of Fevicon
- Content Optimization
- HTML Validation
- No follow and do follow Links
- Internal/External Links
- Image Optimization
- Outbound/Inbound Links
- XML & Html Sitemap
- Custom Sitemap
- Keywords Ranking?
- 404 Error Removal &Redirects
- Header &Footer Optimization
- Alexa report
Session 3: On-page optimization in WordPress site
- Use Link structure optimization technique from WordPress site Link Structure
- Introduce with Wordpress SEO Plug in : WordPress SEO by Yoast
- Install WordPress SEO by Yoast plug in
- Explore different features of WordPress SEO by Yoast Tool
- Implement on page optimization metrics in wordpress website
- Create sitemap in a wordpress delegated website
- Use robot.txt
Session 4: SEO Off Page –
- Search Engines Submission
- Directory Submission
- Social Bookmarking
- Blog Commenting
- Blog Posting
- Article Submission
- Video Submission
- Forum Posting
- Free Classified Submission
- Google Map Creation
- Address Verification
- Quara/Yahoo- Question &answering
- Backlink is dead?
Session 5: Explore Content marketing Platform
- Importance of content marketing?
- Introduction to different types of content: Article Image content, Video Content, Slide Content, Audio Content
- Exploring content marketing platforms: Blogging (personal blog, company blog, guest blog, free blog, Facebook, linkedin, google plus, medium, Pinterest, You tube, Slideshare.net,Soundcloud.net
Session 6: Research Target Audience and Content Topic
- Audience Research Tools: FB audience Insight
- Explore Related active social media groups/pages
- Discussion @ Forum
- Content Topic Research Tools: keywords planner,
- Study Competitor’s content from blog or other media
- Social media conversation
- Discussion @ Forum
Session 7: Writing article and Optimization of Article for Search Engine
- Rewrite article from another article?
- Collect information from other articles.
- Write article from image content, video content and from Slide content
- Concept of pillar article
- Understanding search engine Algorithm : Title optimization, Image optimization, keyword density checking, relevancy, Internal Linking, External Linking, open paragraph, Bounce Rate
- Convert to engaging content and Valuable content
Session 8: Development of Image and Video content
- Exploring features of image & video content making tools e.g. Canva, Skitch, Piktochart, Magix photo designer
- Video content creation tools : camtasia & video maker fx
- Video content editing & publishing
Module 2: Development of Custom Blog
- Introduction to Wordpress
- Steps of blog development;
- Domain selection & Domain Research
- hosting configuration
- Blog site develop by hosting application through cpanel
- cpanel
- introduction to Word press theme
- Free theme setup
- Free theme customize
Module 3: Facebook Marketing
Session1: Introduce with Facebook marketing
- Importance of Facebook Page & Group Creation
- Setting up of Facebook page & group
- Facebook page role, auto messaging & Facebook page reviews
- Difference between Facebook profile, Facebook page and Facebook group
- Event creation steps on Facebook
- Concept of Scheduling Post, Backdate Post, Event, Milestone, offer.
- Facebook Notes
Session 2: Explore Facebook Algorithm (EDGE Rank) , Content strategy & content calendar
- EDGE Rank
- Post value
- Post rank
- Post score
- Content strategy develop
- Content calendar plan
- Content calendar template
Session 3: Explore Lead Generation and Lead Nurturing techniques
- Explore the benefits of sales funnel
- Difference between page like and lead
- Lead Generate at organic way By blogging, From others social media, From competitor’s page, From related fb group, From friendlist of influencer, By Email signature
- Lead Nurturing Technique
- Convert to sell
- Case study of sales funnel
Session 4: Analyze Audience through Audience Insight
- Ins & Outs of Page insight?
- Create an audience set page insight report
- Set target audience in a non paid way inside Facebook page
Session 5: Create Facebook Business page and Paid Campaign (Basic)
- Create Facebook business account & Ad account
- Adding Payment method in Facebook business account
- Set up Saved Audience, Custom Audience & Look A Like Audience
- Find out Your marketing objective & align Marketing objective
- Explore Facebook Campaign Structure : Campaign > Ad Set > Ad
- Utilize the power of Facebook power editor
Session 6: Paid campaign and Remarketing technique
- Explore Facebook magic feature Facebook Pixel ?
- Install Facebook pixel
- Define Facebook conversion pixel & install Facebook Conversion pixel
- Define Remarketing & Retargeting
- Facebook Marketing Jargon: Impression, Engagement; , Reach, Frequency, CTR, CPM, CPC, ROI, Ad Relevancy.
Session 7: Measure, Analyze, Improve & control Facebook campaign
- Use of Google Analytics URL builder to measure Facebook Traffic exactly
- Set up custom audience leveraging the power of Facebook pixel.
- Ad Relevance Optimization Technique, Placement Optimization, Adset Optimization, Age Group Based optimization
Module 4: Google Webmaster Tools and Google Analytics
Session 1: Google Webmaster Tools
- Introduce with Google Webmaster Tool
- Setting up Google Web master Tools Account and adding with website.
- Explore magical features of Google Webmaster Tool
- Add Site Map in Webmaster Tool
- Find out the Connection between Google Webmaster tool with on Page SEO Optimization
Session 2: Google Analytics
- Install Google analytics
- Add new website in Google Analytics
- Study Audience features of Google Analytics
- Analyze Acquisition feature of Google analytics
- Study audience behavior from behavior feature of GA
- Explore Real Time feature of GA
Module 5: Marketing at Twitter & Pinterest
Session 1:Twitter Marketing:
- Optimize Twitter Profile
- Use of Hashtag
- Explore Advanced search option in Twitter
- Twitter Tweet feature for branding/awareness creation
Session 2:Pinterest Marketing:
- Create board in Pinterest
- Increase followers through organic strategy
- Generate Sales through Pinterest
Discuss about Instagram and G+…….
Module 6: Marketing at Linkedin and quora
- Create profile at LinkedIn
- Optimize Profile in LinkedIn for better result.
- Explore different features of linked in
- Create profile at Quora
- Study activities at quora and engage for better result
- Find out potential client from quora
Module 7: Marketing through Youtube
- Create a new channel
- Channel settings
- Channel Optimize
- Vanity URL
- On page optimization(Title Tag optimization, description optimization using keywords, thumbnail optimize)
Module 8: E-mail Marketing
- Introduction to Email Marketing
- Email as Conversation
- Creating the HTML Email
- Types of Email Marketing
- Landing Pages Optimization
- How to Create Mailing List
- How to Observe Spam words
- Top Email marketing software and online tools
- How to land in inbox instead of spam folder
Module 9: Project based work in MarketPlaces
- Perfect market place for you
- Profile creating
- Gig/hourly creating
- How to get job?
- Discuss about 4/5 very easy gig (pdf, signature etc)
- Buyer communication skill
- Common error of getting any job.
- Web research and market research
- Payment method